Wow it is really cool to see dog behavior and training garnering real scientific research but part of me has to ask is this something that needs to be on the market for public consumption??? I can and do see the research benefits of the program but really I just can not see my average client going to the extremes of trying to use this device…. (but I bet they still might sell a bunch that end up collecting dust in a closet though) PS If you have not figured out yet this is one of my favorite dog blogs and recommend you signing up and following….